Website design in Villeurbanne: get found by your customers, district by district

A website in Villeurbanne, not a site "in Lyon"

Villeurbanne is a town in its own right, not a district of Lyon. With more than 150,000 inhabitants, it is the second-largest city in the Métropole de Lyon. It has its own postcode, 69100, its centre at the Gratte-Ciel and districts that residents naturally mention when they look for a professional.

For Google, a search containing "Villeurbanne" is a precise local search. Google says it ranks these results on three criteria: relevance, distance and prominence, as detailed on its Tips to improve your local ranking page. A site that only talks about Lyon loses on relevance: nothing on it says you are in Villeurbanne, or that you work there.

This is the most common mistake among businesses based here: a "Plumber in Lyon" title, an address at the bottom of the page, and that is all. A website in Villeurbanne does better by naming the town in the home page title, in the first paragraph and in the contact details. The local SEO in Lyon guide covers the other levers, from the Google profile to local links.

Your districts, in your customers' words

In Villeurbanne, people say "at the Gratte-Ciel", "in Cusset" or "near the Doua" far more often than they give an address. These landmarks belong on your website in Villeurbanne, as long as they stay true and useful to the customer:

• state the district where your shop, practice or workshop is, and the nearest metro or tram stop if it helps people find you;
• if you travel to customers, list the areas you really cover, for example Charpennes, Croix-Luizet, the Tonkin, Grandclément, la Perralière or Saint-Jean, and the neighbouring towns;
• give the information people ask for on the phone: parking, access, opening hours, in-store pickup.

For example, a florist based at the Gratte-Ciel would write "Florist at the Gratte-Ciel, in Villeurbanne" in the home page title, then give the street and the nearest stop on the contact page. The customer knows straight away where to find you.

Conversely, a list of twenty districts pasted at the bottom of a page, or twenty identical pages where only the name changes, helps nobody. Google treats such pages as spam, and they can penalise the whole site. One useful page for Villeurbanne is worth more than one page per street.

What your website in Villeurbanne includes

The plans for a website in Villeurbanne are the same as for Lyon, at the same price. The table summarises what sets them apart.

Every plan includes the showcase site (up to 5 pages), a mock-up approved before any code, a phone-friendly site, and the titles and markup for Google. The timeline runs from the moment I receive your texts and photos. The Google profile and directories are created or completed in the week after launch. Net prices, VAT not applicable (art. 293 B of the French tax code).

The domain name is registered in your business's name, which is the holder, and re-invoiced at cost, about €15 a year. There is no subscription: changes after launch are made on request, by quote. Only the booking tool and the payment provider of a shop have their own terms, chosen with you before the quote.

The details of each plan are on the website for tradespeople, website with online booking and online shop pages.

Your website in Villeurbanne according to your business

The same site does not serve a baker and an osteopath. Here is what matters most in a website in Villeurbanne, depending on your trade.

Local shop

Up-to-date opening hours, address and access, photos of the shop and the products, and in-store pickup if you offer it. Your site and your Google profile must show the same hours: a customer who finds a closed door does not come back.

Tradesperson who travels

Your trade and your areas from the first line, a clickable phone number, a quote request on every page and photos of your jobs, with the town. A plumber based in Villeurbanne can perfectly well work in Lyon: he says so, without hiding where he is based.

Business by appointment

Online booking saves you calls while you work. The customer sees the free slots, books and receives a confirmation, then a reminder. For a practice or a salon, the site must also say clearly which floor and which entrance to use.

Online selling and pickup

An online shop lets you sell beyond your district while offering in-store pickup to your Villeurbanne customers. Distance-selling rules apply: prices including VAT, costs shown before payment, terms and conditions of sale.

Google profile, reviews and website: all three together

On a local search, the map and Google profiles often appear before websites. Your website in Villeurbanne therefore does not replace your profile: it completes it and confirms it.

• write your name, address and phone number exactly the same way everywhere, with "69100 Villeurbanne" and not "Lyon" if your address is in Villeurbanne;
• if you receive customers, show the address; if you travel to them, the profile can be set as a service area, with no visible address;
• ask your satisfied customers for a review and reply to every one; never buy any: fake reviews are a misleading commercial practice, as the DGCCRF reminds us.

The Google reviews guide explains how to get them without mistakes, and what to reply to a negative review.

How your project runs

Creating your website in Villeurbanne takes five steps, and you do not have to deal with the technical side.

1. First exchange by e-mail: your business, your district, what you expect from the site. Two lines are enough.
2. Clear quote, with no commitment, with the exact content and the schedule.
3. Mock-up approved with you before any code.
4. Build, checked on phone and on computer.
5. Launch, then Google profile and directories in the following week.

Your site includes the mandatory legal notices, detailed by Service-Public, and clear information on how the contact details your customers leave are used, as the CNIL requires. The steps to creating a website guide details each phase.

A real example: a page dedicated to Villeurbanne

A website in Villeurbanne that works does not rely on a trick, but on a clear structure and useful pages.

To compare budgets over several years, see the website price guide.